14. Designing for Effectiveness
It’s easy to agree on what “effectiveness” means, but finding a consensus on how to measure it is much harder. Effectiveness doesn’t exist on its own; there is “effectiveness to whom” (where who defines the parameters) and “effectiveness regarding what” (the task).
In data visualization, the word “effectiveness” is thrown around a lot, so let’s try to understand its scope. First, imagine yourself in the role of:
• A scientist, sharing with fellow scientists the results of your team’s latest experiment on vaccine safety.
• A policy maker, trying to change the behavior of reluctant mothers regarding vaccine safety.
• An artist, creating a beautiful piece of data art that raises awareness of the issue of unvaccinated ...