Book description
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of “big data” generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information—all constantly updated in real time with billions of mouse clicks each day. It’s daunting, but with this onslaught of information comes tremendous opportunity—and Data Crush will help you make sense of it all.
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- Foreword
- Introduction
- Part One: What’s Driving the Data Crush?
- Part Two: The Impact on Business
- Part Three: How Successful Businesses
- Summary: A Few Days in Life, Circa 2020
- Notes
- Index
- About the Author
- Free Sample Chapter from Going Social by Jeremy Goldman
Product information
- Title: Data Crush
- Author(s):
- Release date: February 2014
- Publisher(s): AMACOM
- ISBN: 9780814433751
You might also like
book
Pursuing Information Literacy
The primary purpose of Pursuing Information Literacy is to inspire individual thinking and application. The book …
book
The HR Toolkit: An Indispensable Resource for Being a Credible Activist
Resolve any HR issue in a snap! Solving office problems before they escalate marks the difference …
book
Implementing AI Systems: Transform Your Business in 6 Steps
AI is one of the fastest growing corners of the tech world. But there remains one …
book
Data-Based Decision Making and Digital Transformation
Digital disruption is accelerating. Implementing a successful digital transformation strategy requires that senior managers make trade-off …