Chapter 13 More Than MoneyConsidering Nonfinancial Measures of Organizational Performance in Startups
Rosalyn G Sandoval* and Holly D Holladay-Sandidge
1 California State University, Monterey, 931 Holovits Court, Marina, CA 93933, 209-642-206.
2 University of North Carolina at Charlotte, 2000 Echo Forest Drive, Apt 207, 803-473-0999.
Email: hhollada@uncc.edu
Understanding the key drivers of firm performance is a primary aim of organizational research, with much work dedicated to this topic (Barney 2001, Dess and Robinson Jr 1984, Hamann et al. 2013, Lubatkin and Shrieves 1986, March and Sutton 1997, Miller et al. 2013, Richard et al. 2009). But what, precisely, is “firm performance”? For decades, ...
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