Book description
In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:
· The special properties that make data such a powerful asset
· The hidden costs of flawed, outdated, or otherwise poor-quality data
· How to improve data quality for competitive advantage
· Strategies for exploiting your data to make better business decisions
· The many ways to bring data to market
· Ideas for dealing with political struggles over data and concerns about privacy rights
Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
Table of contents
- Cover
- Copyright Page
- Dedication
- Acknowledgments
- Foreword
- INTRODUCTION: Data Are Business Assets
- CHAPTER ONE: The Wondrous and Perilous Properties of Data and Information in Organizations
- Part I: Data Quality
- Part II: Putting Data and Information to Work
- Part III: The Management System for Data and Information
- Appendix A: The Ascent of Process
- Appendix B: Information Technology’s Support for Data and Information
- Appendix C: Metadata Processes
- Notes
- About the Author
Product information
- Title: Data Driven
- Author(s):
- Release date: September 2008
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422163641
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