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Data Driven: Profiting from Your Most Important Business Asset by Thomas C. Redman

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CHAPTER FIVE

Bringing Data and Information to the Marketplace

Content Providers

To truly earn the title assets, data and information must prove themselves in the marketplace. This chapter and the next focus on the marketplace demands for data and information, the many ways to meet those demands, complications in doing so, and some of the questions organizations should ask in deciding what’s right for them.

The most obvious way to bring data and information to the marketplace is to develop and provide new content. Lots of companies already do so. National newspapers and medical diagnostics come immediately to mind, and they present an interesting contrast. Depending on the story, there is a large market for the news. But, especially with the ...

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