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Data Driven: Profiting from Your Most Important Business Asset by Thomas C. Redman

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CHAPTER SIX

Bringing Data and Informationto the Marketplace

Facilitators

Table 5-1 listed nine specific categories of facilitators, that is, those that help others use data and information more effectively. They are the subject of this chapter. Although much of the focus is on the help that facilitators provide content providers in bringing data and information to market, facilitators do much more. They help decision makers find the data and information they really need, uncover hidden gems in the organization’s mounds of data, and provide the infrastructure technologies needed to store, process, and communicate data and information. Indeed, as noted in the introduction, the ongoing advance and penetration of information technologies has made ...

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