Data Driven: Profiting from Your Most Important Business Asset

Contents

Copyright

Acknowledgments

Foreword

Introduction

1. The Wondrous and Perilous Properties of Data and Information in Organizations

Part I: Data Quality

2. The (Often Hidden) Costs of Poor Data and Information

3. Assessing and Improving Data Quality

Part II: Putting Data and Information to Work

4. Making Better Decisions

5. Bringing Data and Information to the Marketplace

6. Bringing Data and Information to the Marketplace

Part III: The Management System for Data and Information

7. Social Issues in the Management of Data and Information

8. Evolving the Management System for Data and Information

9. The Next One Hundred Days

Appendix A: The Ascent of Process

Appendix B: Information Technology’s Support for Data and Information

Appendix ...