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Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset by Prashanth H Southekal PhD

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Introduction

Today, digital transformation is considered the fourth industrial revolution after steam engines, electricity, and information technology. This digital transformation is facilitated primarily by data, and it is seen as a key strategic asset that can enable companies to acquire and sustain a competitive edge. A Forrester Consulting research study found that the key drivers of digital transformation are profitability, customer satisfaction, and increased speed-to-market. These and other benefits have driven many organizations to increasingly undertake efforts to improve data quality, leading to positive impacts on the overall performance ...

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