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Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset by Prashanth H Southekal PhD

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Chapter 7- Building Blocks of a Digital Enterprise

Simplicity is the ultimate form of sophistication.

Leonardo Da VinciItalian Polymath

In Chapter 6, we used the GQM model to develop a process to identify the key data elements that are aligned to the goals of the business stakeholders. But there are also situations where data elements are already captured — mostly in an unplanned manner — and businesses are exploring options to leverage value from this data. It is imperative to manage and govern these available data elements effectively to realize the digital enterprise.

Essentially, a digital enterprise refers to an organization where the business ...

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