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Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset by Prashanth H Southekal PhD

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Chapter 1- Establishing the Terminology

In God we trust. All others must bring data.

Edwards Deming, American Scientist

Information Technology (IT) is one of the key strategic functions in most organizations, because data in IT systems enables organizations in almost every industry sector to work more efficiently, improve decision making, and maximize productivity. For example, the CEO of the multinational investment firm Goldman Sachs, Lloyd Blankfein, referred to his firm as a “tech company” to emphasize the key role of IT and data in investment. In 2016, logistics company UPS decided to invest $1 billion to leverage data in logistics. General ...

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