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Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset by Prashanth H Southekal PhD

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Chapter 2- Demystifying Business Data

The price of light is less than the cost of darkness.

Arthur NielsenFounder of ACNielsen

The competitive edge to be gained from improved data management is no longer limited to a few technology companies or data-intensive industries. For an increasing number of businesses, data collection, analysis, and distribution have become critical to their business operations. Brian Hopkins, Principal Analyst at Forrester, says “Data is a source of business innovation. Firms are innovating with data. In all industries, everyone is taking a look at what they know better than anyone else in the world” [Saran, 2013]. ...

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