O'Reilly logo

Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset by Prashanth H Southekal PhD

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3- Discerning Data in Systems

IT and business are inextricably interwoven. We cannot talk meaningfully about one without talking about the other.

Bill GatesFounder of Microsoft Corporation

In the previous chapters we have seen why business enterprises such as GE, Monsanto, Nestle, and more see value in data and invest in technologies to manage them. But who in the business is actually putting money into information systems and technologies? In this regard, two main trends are shaping the technology investments in enterprises.

On one hand, in recent years, the investment in technology has not necessarily come from the IT department, as ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required