O'Reilly logo

Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset by Prashanth H Southekal PhD

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4- Knowing the Limitations of Data

Not everything that can be counted counts and not everything that counts can be counted.

Albert EinsteinWorld-famous Physicist

The current wave of excitement about data and related technologies might lead one to think that data could be a panacea for poor business performance. Despite all the attention on data (including millions of dollars spent on data management, business intelligence, and analytics projects), many organizations still struggle to gain value from the investment in digital technologies. In a survey conducted by IBM, 1 in 3 business leaders did not trust the data they used in making ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required