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Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset by Prashanth H Southekal PhD

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Chapter 6- Leveraging GQM for Information Management

What gets measured gets managed.

Peter DruckerAmerican Management Consultant

As discussed in previous chapters, many enterprises spend a significant amount of time and effort in data management initiatives. But most often enterprises do not accomplish the desired outcomes. Most of the data that is originated and captured is unwanted and never used in decision making, compliance, or serving the business customers. As most businesses do not have a clear plan on what to do with data, ultimately a great deal of data is captured with practically little utility for the business.

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