O'Reilly logo

Data Mining Models, Second Edition by David L. Olson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7

Neural Networks in Data Mining

As with many similar business data mining applications, the ability to predict customer success would make decision making a lot easier. While perfect prediction models cannot be expected, there are a number of data mining techniques that can improve the predictive ability. Neural network models are applied to data that can be analyzed by alternative ­models. The normal data mining process is to try all alternative models and see which works best for a specific type of data over time. But, there are some types of data where neural network models usually outperform the alternatives, such as regression or decision trees. Neural networks tend to work better when there are complicated relationships in the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required