Part 5
Case Studies
Chapter 25 Case Study 1—Building a Customer Data Mart
Chapter 26 Case Study 2—Deriving Customer Segmentation Measures from Transactional Data
Chapter 27 Case Study 3—Preparing Data for Time Series Analysis
Chapter 28 Case Study 4—Preparing Data in SAS Enterprise Miner
Introduction
In this part we will cover four case studies for data preparation. These case studies refer to the content we presented in earlier chapters and put together in the context of a concrete question. In the case studies we will show example data and complete SAS code to create from the input data the respective output data mart. The following case studies will be examined:
• building a customer data mart
• deriving customer segmentation ...
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