Data Visualization For Dummies

Introduction

Data visualization (also known as data viz) is a hot topic. With the development of more data sources, such as social media platforms, photos, and customer reviews, Big Data has become a concern for small businesses and large corporations alike. Data is coming from all parts of the business like finance, customer service, and sales, and using it effectively helps you gain a competitive advantage.

It's no longer sufficient to use a multiple-page spreadsheet to present findings about your data. You need to tell visual data stories that produce important insights. This book shows you some ways to create and display data visualizations, including infographics, dashboards, and business intelligence (BI) graphics.

Many experts in the field have created inspiring data visualizations that dazzle the eye. You should be inspired by them, rather than humbled. Not every data viz can — or should — be a devastating work of art. Some visualizations just need to get the job done. But you do want to give yourself every opportunity to create something special. We believe that reading this book will put you on the right path.

About This Book

This book was written to provide you all the information you need to get started creating high-value data visualizations. Use it as a reference guide when you're trying to select the right data, charts, text, and menus to add to your creations.

Data visualizations can be visually creative, such as infographics, or straightforward, such as dashboards. ...