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How Does Time Variance Produce ROI?
Time Variant data allows a data warehouse to join transactions of the enterprise to enterprise objects and their properties or attributes that were in effect at the time of the transaction. The ROI of this connection is cause and effect. Similar to the use of Market Basket Analysis to determine those enterprise behaviors that correlate with customer behaviors, Time Variant data allows a data warehouse to make a connection between the state of the enterprise and transactions of the enterprise. By understanding the enterprise objects, and their properties or attributes, as they were at the time of advantageous events and transactions, an enterprise can influence future results by mimicking those objects ...
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