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Data Warehousing in the Age of Big Data by Krish Krishnan

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Introduction

Web 2.0 has changed the way we conduct business, interact with customers, share information with friends and family, measure success in terms of business revenue and customer wallet share, and define brand management, and, most importantly, it has created a revenue channel like none other. Whether you plan your vacation, buy the newest television, switch your mobile service provider, or want to buy the best meat for your cookout, you turn to the Internet and look for customer reviews and reader recommendations. It is same situation in your personal life today when you want to share your music, movies, photographs, and videos—you have Facebook, YouTube, iTunes, Instagram, and Flickr.

Personalization of products and services by enterprises ...

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