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Customers
Thus far, we have covered the basics of the DAX language, which consists of working with core functions and data types. While some scenarios and techniques have been presented, these scenarios have all been in the context of dealing with specific types of data such as dates, text, numbers, times, and durations. This chapter is the start of more scenario-based content focused on core business topics important to most organizations and we begin with customers and customer KPIs.
Customers are critical to most businesses and organizations, since customers drive demand, shape brand reputation, and ultimately determine profitability. By closely monitoring customer KPIs such as satisfaction, retention rates, and engagement, companies can ...
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