524 DB2 Cube Views: A Primer
11.6 Scenarios
This section develops two business analysis scenarios:
One oriented toward sales: sales analysis scenario
One oriented toward finances: financial analysis scenario
11.6.1 Sales analysis scenario
This section presents a basic scenario for sales analysis using the Cognos
end-user environment. Typical sales analysis is of the form “Who?”, “What?”,
“When?, “Where?”, giving you actionable information about your sales function.
In other words:
Who is buying? (Customer dimension)
What are they buying? (Product dimension)
When are they buying? (Date dimension)
Where are they buying? (Location dimension)
How much? (Revenue and Units Sold measures)
You can see customer buying patterns, needs, answer ...