De Gruyter Handbook of Media Economics

Conclusion

37 Media economics: Key observations and reflections by the editors

Ulrike Rohn

Bjærn von Rimscha

Tim Raats

Abstract

In this chapter, we present our main observations from editing this handbook. We see an increasing relevance of media economics research as the object of research expands. More media products are emerging as more firms offer goods that can be considered media. Platforms have expanded our understanding of what should be considered media firms and industries. This leads to a broadening of the applicability of media economics research and, consequently, to a broadening of the definition of scholarship itself. Media economics scholarship is becoming more diverse, and we believe that this heterogeneity is an ...