November 2021
Beginner to intermediate
226 pages
4h 56m
English
Content preview from Dead Fish Don't Swim Upstream
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Business Planning, Startup Research, and Feasibility
Your Business Plan Is Living, Breathing, and Everchanging
The Premise
Your business plan is more than a one-off document. Your business plan is you. It speaks of you, about you, and for you. It can help you manage the development and growth of your business and shape how outsiders see you.
Conventional Thinking
Conventional opinion is that a business plan is created so that everybody can understand what you are doing and how you are going to do it. That is a very broad-based definition. The truth is that a plan must play to an audience and must be specifically tailored to elicit a reaction from within your company and management team, or from outside parties such as investors, bankers, ...