November 2021
Beginner to intermediate
226 pages
4h 56m
English
Content preview from Dead Fish Don't Swim Upstream
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Money, Investment, and Partnerships
The Necessary Evils of Finding Money
Premise
Raising money for your venture is a necessary evil. It’s not enjoyable, easy, or fast, but every venture has to do it. It will be the ultimate test of your personal strength and grit.
Conventional Thinking
No matter what you are doing, it needs to be funded. Many a great idea has ended up in the dumpster because it lacked adequate financing. Don’t be fooled. Fund-raising is brutal and it will test your belief in your venture and your ability to withstand invasively close scrutiny.
Traditional thinking is that you launch your startup with the money that you and your friends and family kick in to get you going. It is a funding imperative that the company’s ...