November 2021
Beginner to intermediate
226 pages
4h 56m
English
Content preview from Dead Fish Don't Swim Upstream
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Sales Are Your Mainstays to Survival and Growth
Foraging for Leads and Business
Premise
I once had a daydream that my company had an absolute monopoly on a product, and I was being chased constantly by customers clamoring for my goods. Then, I woke up and realized, to my dismay, that business, for most of us mortals, meant constantly foraging for more clients and charming people to believe our pitch, and to trust us.
Conventional Thinking
Business runs on cash flow, which, in turn, is fed by writing business. It’s one of those chicken-and-egg interdependent cycles that demands your constant attention as well as a fervent commitment to the creative pursuit of clients in order to keep “fueling the machine” called your company. This is ...