November 2021
Beginner to intermediate
226 pages
4h 56m
English
Content preview from Dead Fish Don't Swim Upstream
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Capitalizing on Growth and Change
Evolve, or Get Left Behind
The Premise
Our ancestors wiggled out of the ocean and grew legs in order to survive and thrive. Their DNA evolved. Businesses need to evolve too. Make it part of your company’s DNA.
Conventional Thinking
Traditional thinking stresses that you need to have a strategy to evolve. Companies need to change and grow in order to stay competitive and thrive.
Why is so much emphasis put on the requirement to evolve? It is a need to maintain market position, expand, better utilize existing resources, or, my favorite, catering to investor appetite.
Humans don’t like change very much, but in business everything is constantly evolving. New technologies, market ...