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Dead Fish Don't Swim Upstream
book

Dead Fish Don't Swim Upstream

by Jay J. Silverberg, Bruce E. McLean
November 2021
Beginner to intermediate content levelBeginner to intermediate
226 pages
4h 56m
English
Business Expert Press
Content preview from Dead Fish Don't Swim Upstream

CHAPTER 12

Operating Your Business

Operating Your Business Means Controlling Your “Baby”

The Premise

Operating a business is crucially important but generally boring.

Conventional Thinking

Experienced entrepreneurs will tell you that creating and operating a business is curiously analogous to a romantic relationship.

Creating and Operating a Business

Equating to a Romantic Relationship

The “aha” moment when an idea flashes in your imagination

The tingly-touchy-feely courtship

Designing and planning out the venture

The engagement, complete with all the hopes and dreams you have for the future

Seeking out funding/investors

Shopping for the engagement ring you cannot afford and planting a few seeds of doubt

Launching your business ...

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Publisher Resources

ISBN: 9781637421581