Dead Fish Don't Swim Upstream

Introduction

Business academia offers an excellent entrepreneurial foundation. Then reality sets in. As the entrepreneur transitions into the real world, the pathway toward opportunities is littered with land mines. Advice is best delivered by those who have successfully walked the entrepreneurial trail but not without incurring some scars along the way. That’s us.

The essence of this book is to bridge the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades.

Business readiness for those tiptoeing into or immersed in entrepreneurship or management is key. With this book in hand, business students, the senior MBA ...