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Dealing With the Tough Stuff by Margot Fraser, Lisa Lorimer

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About the Authors

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Margot Fraser is the founder and former CEO, president, and majority shareholder of Birkenstock USA. She retired from active leadership in 2002. The company is the sole importer of Birkenstock footwear in the United States and sells to more than 3,005 retailers, including 200 licensed, privately owned stores. When she started the business out of her home in 1967, ergonomic, functional footwear was unknown in the United States and was met with resistance and ridicule. Her belief in the product, and her undying conviction that others would recognize its value once they could get them on their feet, helped her persevere and slowly ...

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