Chapter 9

Leading and Managing Gen Y

Don Tapscott in Grown Up Digital said, “I think we’re seeing the early signs of a major collision between the freewheeling Net Generation (Gen Y) and the traditional boomer employers. It’s not necessarily a clash between Net Geners and Boomers as human beings. It’s a clash between two ideas of how work should work.”1

We agree that there is a clash coming, and coming soon: Boomers think Gen Y needs to face reality; Gen Y thinks the Boomers and the Gen Xers need to “chill”; and the Gen Xers don’t care.

Managing Gen Y may seem like a daunting task, but remember that the landscape is changing in more ways than one. In fact, it will be quite a wake-up call for Gen Yers as they face over 20 percent unemployment ...

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