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Decide and Conquer: The Ultimate Guide for Improving Your Decision Making, Second Edition by Stephen P. Robbins

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26. Losing Your Head in the Heat of Battle: The Emotional Involvement Error

Don’t do something permanently stupid just because you’re temporarily upset.

—Unknown

The odometer on Ray Davis’s Toyota Camry turned 120,000 miles last week. Ray knew he was due for a new car. He figured it was now only a matter of time before he was overwhelmed with maintenance costs—something he definitely wanted to avoid.

This time around, Ray was going to treat himself to something sexier than his Camry. He had his heart set on a new BMW 428i—a red convertible. He’d seen one at a car show, and it was love at first sight. So two nights ago, Ray went on the Internet and did some research. He read reviews on the car. He checked out J. D. Powers for its quality ratings, ...

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