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Decide and Conquer: The Ultimate Guide for Improving Your Decision Making, Second Edition by Stephen P. Robbins

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34. All Decisions Aren’t Important

As you go through life, there are thousands of little forks in the road, and there are a few really big forks—those moments of reckoning, moments of truth.

—L. Iacocca

Mike was overwhelmed. He badly wanted a large-screen television. Most of his friends had one. Now it was his turn to move up. Based on his experience watching sporting events at his buddy’s apartments, Mike was sure he wanted at least a 42-inch screen.

Mike spent a Saturday afternoon going from Best Buy to Sears to Costco. He saw TVs that ranged in size from 42 inches to 65 inches. He saw flat screens, plasmas, front-projectors, and back-projectors. He looked at sets made by Sony, Panasonic, Mitsubishi, JVC, RCA, Vizio, LG, Philips, Samsung, Sharp, ...

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