
18 Decision Based Design
design and even require development of new technologies. Since large prot
margins are often available, one-off products can form a platform for creat-
ing core competencies in related product types. The experience gained from
such projects can be immense for future similar projects. Ideas for mass pro-
duction of newly developed technologies can also be tested.
In a proper design methodology, while the detailed procedure may differ
for different products and the organizational structure of the rm, the fol-
lowing steps are generally undertaken:
1. Understand problem denition
2. Perform basic feasibility studies
3. ...