
23Engineering Design
between different concepts and to ask many questions related to the product
under question until key engineering issues are identied. We will return to
this topic of brainstorming and creativity in Chapter 7.
Concept generation cannot always be fully accomplished in one meeting.
Many times the team members need to go back and think independently
about the design before another session is conducted. In such cases the
importance of information collection from external sources cannot be over-
emphasized. Rarely does a rm encounter a design situation that requires
coming up with fundamentally new concepts. Designers should be ...