Skip to Main Content
Decision Based Design
book

Decision Based Design

by Vijitashwa Pandey
August 2013
Intermediate to advanced content levelIntermediate to advanced
284 pages
11h 23m
English
CRC Press
Content preview from Decision Based Design
195Product Development andSystems Engineering
relative importance in the minds of the customer. There is some arbitrariness
involved in this step. Assuming that the overall value from the CFL lamp to
the customer is a linear sum of the part-worths of the attributes, one scheme
that works is given in Table7.3.
Realize that the rankings in Table7.2 can be achieved using many different
combinations of associated part-worths, leading to some arbitrariness. There
are many further techniques in conjoint analysis that can deal with this
issue, but we will not study them in this book. The simple method shown can
be a good rst-cut method to compare ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Lean Branding

Lean Branding

Laura Busche
A Structured Approach to Strategic Decisions

A Structured Approach to Strategic Decisions

Daniel Kahneman, Dan Lovallo, Olivier Sibony, Andrew Torrance, Christiana von Hippel

Publisher Resources

ISBN: 9781439882320