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Decision Based Design
book

Decision Based Design

by Vijitashwa Pandey
August 2013
Intermediate to advanced content levelIntermediate to advanced
284 pages
11h 23m
English
CRC Press
Content preview from Decision Based Design
231
8
Demand Modeling
8.1 Introduction
The general consensus in the engineering design community is that the
main motivation for an engineering rm’s activities is to make money.
There is nothing necessarily unethical about this notion, though. As
Hermann and Schmidt (2006) argue, prot-making enterprises generate
employment, manufacture products, and serve the community in the pro-
cess. Arguably, the contribution to society is greater than the burden, since
we do buy their products, which enrich our lives. This decision to purchase
also allows the customers to decide the fate of a product, and eventually
the company. Of course, the inverse prob ...
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Publisher Resources

ISBN: 9781439882320