
246 Decision Based Design
can then tell whether these attribute targets can be met, and if not, what is
the design that comes closest to meeting these targets.
8.6 Alternative Marketing Strategies
In this section, we go over two alternatives to selling products in a market-
place the traditional way.
8.6.1 The Leasing Scenario
Products do not always have to be sold in the marketplace in the traditional
way. Sometimes it is benecial to enter into a leasing agreement with the
customer to provide a service instead of a product. For example, a service
may include the commitment from the manufacturer to maintain the prod-
uct in question in running ord ...