The True Cost of Intuition

While strategic intuition and mental models are valuable and bring common overarching themes to assist managers in making decisions, there is potentially a strong downside to relying on them across the board. We find that this cost of intuition tends to remain hidden if the business landscape is relatively benevolent. When the times are good, organizations with both good and bad strategies survive and flourish because the external conditions provide a floor to poor performance. However, in the long run, or when times get tough, it is only prudent and considered strategic choices that lead to sustained market and financial performance. So how does one discover these prudent decisions? Does one really need to go beyond ...

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