Decision Intelligence

CHAPTER 6The Technology Stack: Applying AI Systems for Decision-Making

“Artificial intelligence is no magic, it's just math.”

– Alan Turing

You might think this chapter would be another complicated technical section in a business book, making it hard to find helpful information for sound business and organizational choices. But we're taking a different approach. Our goal is to make this chapter easy to understand and helpful. This chapter offers the fundamental technical knowledge decision-makers need to create a successful data-driven organization. A basic understanding is crucial, with technology-driven intelligence being key to Decision Intelligence. This allows you to confidently question technical decisions and ensure they're right for moving your organization forward. It also helps you grasp what's possible and what's not, a vital skill for decision-makers in today's data organizations. Without this knowledge, the gap between decision-makers and those implementing solutions may continue to grow.

To succeed in a fast-changing world, it is key to always have access to the right information in its latest version. If you don't have good information, the technology you use basically doesn't matter. Data (=Information) forms the foundation for leveraging business value and determines the output generated by technology. In other words, poor quality data leads to poor results. Or as the machine learning community loves to say: “Shit in, shit out.” Apart from the data quality, ...