Introduction
The concept of “Value” is not new to business and society. Over major civilizations and business revolutions the concept of value has undergone change. This chapter introduces different perspectives on value finally bringing to customer perceived value (CPV) by uniquely positioning it for Urban Bottom of the Pyramid context in an emerging market like India.
The Role of Business in Society
A society can be simply defined as a group of individual human beings making a living together. Over years to streamline live processes and channelize energy in a positive direction it takes a structure and is bound by certain rules to maintain discipline and decorum. History has seen several societies in the ...
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