Book description
Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.
Table of contents
- Copyright
- About the Author
- Acknowledgements
- Foreword
- Introduction to the First Edition
- Introduction to the Second Edition
- What's It All About?
- A Winning Presentation
- Getting Down to It
- Know Yourself
- Know the World
- The Core of Your Plan
- About These Numbers
- Getting to Gross Profit
- Getting to Net Profit
- Funding the Business
- Managing Risks
-
Getting It Approved
- Pulling it all together
- Focus
- What readers of the plan will look for
- Those financials again
- Final check on the plan
- They don't know what's coming to them
- Preparing for the meeting
- At last, the first meeting
- Meeting post-mortems
- Follow up
- Back to the drawing board
- Due diligence
- The contract
- Cash in the bank
-
Now Make It Happen
- Time for a break?
- From plan to reality
- A change of focus
- Communicating the plan
- Where do you draw the line?
- Policies, rules and procedures
- Who does what?
- Employee objectives
- How much freedom?
- Financial objectives
- Monitoring other objectives
- Monitoring the world
- Confirming and revising strategy and plans
- Don't forget the carrots
- And into the next business plan
- Trying to catch the tail
- Tetrylus Inc business plan
Product information
- Title: Definitive Business Plan, Second Edition, The
- Author(s):
- Release date: April 2002
- Publisher(s): Pearson
- ISBN: 0273659219
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