Definitive Business Plan, Second Edition, The

Who should read this book

Frustration with the lack of a practical guide to business planning – initially for my own use and later to give to others – led me to write this book for you. You might be:

• the chief executive of a successful enterprise wanting to take a long hard look at your planning process;

• running a business, perhaps going through a rough patch, maybe struggling with the effects of recession or changing market conditions – and wanting to find a fast route back to rosier days;

• involved with a non-profit making organization that needs a plan;

• working in a large company having just landed the job of writing a business plan – a task that needlessly strikes terror into hundreds of thousands of people just like you every year;

• planning to ...