Definitive Business Plan, Second Edition, The

A quick fix or a longer-term tool?

This book is primarily about writing a business plan. Many busy executives confronted with a demand for a plan want only to get one on paper as rapidly as possible. This book provides a fast track to doing just this. At the same time, its pragmatic approach should be of value to those with time for a more considered approach and also to the seasoned veteran of writing business plans.

It is not my prime intention to provide detailed instructions on how you perform the analysis, strategic thought and planning that go into building the plan in the first place. That is a much bigger subject. However, a book about writing a plan has to outline the business planning process itself. I have identified the key steps ...