Definitive Business Plan, Second Edition, The

Chapter 2. A Winning Presentation

A concise communication

Computer software

Make it feel good

First thoughts on layout

Creating an outline document

“Je n'ai fait celle-ci plus longue que parce que je n'aipas eu le loisir de la faire plus courte.”

(“I have made this letter longer than usual, only because I have not had the time to make it shorter.”)

—Blaise Pascal, Lettres Provinciales, 1657

This chapter makes a gentle start on developing your business plan. The main focus is on helping you develop a standard format for your document. This takes care of many mechanical aspects of the plan. It helps achieve consistency when several people are making contributions. And it also provides you with a useful framework for any other documents that you produce. ...