Definitive Business Plan, Second Edition, The

A concise communication

A business plan should be inviting to read and easy to understand. You will put a great deal of work into the business planning process and you want to communicate your ideas as concisely and effectively as possible. This might sound obvious, but it is surprising how many plans are poorly presented and do not maintain interest. There are three things to consider:

• the presentation of the document;

• the information that it contains;

• tricks for getting the required message across.

This chapter reviews the presentation. The remainder of the book considers the information itself. Along the way, the tricks for getting your message across are discussed.

There are two elements to presentation: page layout and the physical look and ...