Definitive Business Plan, Second Edition, The

Make it feel good

Business plans are usually produced for a very limited circulation, and are often revised several times during their short life. This almost certainly precludes the cost of professional design and printing.

It is most likely that you will print your plan using an office printer and either put it in a ring binder or use a simple binding machine to add a comb or spiral binding. It is advisable to use a binding method that allows the user to open it at any place and lay it flat. You will weaken the reader's concentration if he or she is struggling to keep it flat or scrabbling around collecting up pages that have made a break for freedom.

The quality of the binder and the paper is important. The plan is often the reader's first ...