Definitive Business Plan, Second Edition, The

The conclusion

At this point, you should look ahead to the very end of the business plan. Think for a few moments about what the conclusion will say. What is it that you are building up to? What message do you want to remain in the readers' minds when they put down the plan?

You might attempt to write the conclusion at this point. Going through the thought process now will help you focus on what the plan has to say. You will then find that as you prepare the report you are naturally setting thoughts aside for the conclusion.

Of course, you must return to the summary when you have finished the plan. You will probably rework whatever you might write now – even if you do manage to write what seems to be an entirely satisfactory summary before you ...