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Definitive Business Plan, Second Edition, The
book

Definitive Business Plan, Second Edition, The

by Richard Stutely
April 2002
Intermediate to advanced content levelIntermediate to advanced
336 pages
8h 57m
English
Pearson
Content preview from Definitive Business Plan, Second Edition, The

Chapter 4. Know Yourself

Taking stock

Start with the basics

The central objective

Are you visionary?

How did you arrive here?

Some numbers to please the bankers

Building up value

The all-important management team

Business organization

Business infrastructure

Products and services

Core competencies

The next step

“To know one's self is to know others.”

Chinese proverb

Now that the plan is really underway, it is time to take a close look at your business. This chapter takes you through the process of documenting the current 'internal' status. This is an easy and fairly mechanical exercise. However, it is not unimportant. It helps both you and your readers understand your activities – and, critically, your competencies. It also helps lay the groundwork for ...

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Publisher Resources

ISBN: 0273659219Purchase book