April 2002
Intermediate to advanced
336 pages
8h 57m
English
Content preview from Definitive Business Plan, Second Edition, The
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How did you arrive here?
A short history of the business with a note of the current status will help set the scene. This should be very brief, such as in the following example.
Note
Walter Schmidt established Schmidt Pacific KallBack (SPK) in March this year after spotting that demand for lower cost telecommunications could be met by routing calls through Micronesia. The company was incorporated in April and a service agreement was immediately signed with MI Telecoms. This market niche is now fully developed, but SPK is poised for expansion to take advantage of six new routing opportunities.
This section will naturally be shorter for plans supporting new businesses or management buyouts. In these instances its job is largely to set the scene. ...