Definitive Business Plan, Second Edition, The

The all-important management team

Your next descriptive job is to explain the organization of the business. You need to demonstrate that:

• the business is organized in a way that will allow everyone to operate successfully;

• there is good corporate governance (the board is up to its job);

• the management team has the required qualities and skills; and

• you have the necessary supporting structure in place.

There could be two problems at this stage of the planning exercise. One is that you may not have an organization to document if you are working on a new business start-up. The other is that you might not know yet if the existing organization is structured effectively. It might appear so, but once you have developed a strategy you may decide that change ...